Luke began his two-wheel career working as a journalist for leading motorcycle magazines Bike and Performance Bikes, having the fortunate opportunity to test motorcycles all over the world and interview some of the industry’s key figures and world’s best racers.
Having ‘jumped the fence’ to a marketing and PR function in 2006, over the past 11 years Luke has represented and worked with a wide variety of companies, brands, race teams, athletes and events, including: KTM, Arai Helmets, Kushitani, R&G, ABUS security, Avon Tyres, HJC, KTM, Pipe Werx, The MCN London Motorcycle Show, Oxford Products, Spada clothing and Yoshimura.
These days he’s splitting his time spearheading KTM’s relentless push on the tarmac sector as PR Manager for Street products for both its Austrian head office and the UK subsidiary.
Outside of work, having peaked in his circuit racing ‘career’ as the 2006 Earlystocks champion and 2005 NG MiniTwins Vice Champion, Luke is now (badly) riding his Gas Gas TXT Pro 300 in local club trials events and dreaming of eventually getting his Honda CB 250 RS street tracker project on the road. Check out the blog for progress on each of these exploits.